Paul Newman – At the Vanguard of Business Philanthropy
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Code : SEP0004
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Region : USA
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Abstract: Paul Newman, a widely acclaimed actor, is also a big name in the grocery business today. Set up in 1982, his company, Newman's Own sells products like salad dressing, popcorn, lemonade and steak sauce in eight countries. What sets the company apart from the rest is the fact that since its inception, 100% of the after-tax profits have gone to several charities in the countries the company operates in. Until November 2003, the company had donated $150 million towards more than 2,000 charities. Newman is a staunch advocate of corporate philanthropy and is the founding co-chairman of the Committee to Encourage Corporate Philanthropy, a forumofmore than a hundred business leaders of the US who have pledged to improve the level of philanthropic activities in their organisations. |
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Pedagogical Objectives:
Keywords :Corporate Social Responsibility Case Study Paul Newman, AE Hotchner, Newman's Own, Nell Newman, Newman's Own Organics, Hole in the wall gang camps, Thomas Indoe, Committee to encourage corporate philanthropy, Business philanthropy
Contents :
» INITIAL TRAVAILS
» A SUCCESSFUL ADVENTURE
» NEWMAN’S PHILANTHROPY
